It's innovation time! believe it or not!
It's been a long time since I wrote a post I apologize to those of you who follow the blog. It is hard to get some time right now to get anything other than our full time jobs done right now, huh? I'm guessing most of you are in the same position I'm in, lots of people getting fired, losing your team to downsizing? No one has time for hobbies or personal interests anymore.
These situations might have made you lose some of your motivation and inspiration, but, if you are anything like me you'll be doing anything you can to manage, even when your team has been cut to half of what it was....
I know this great phrase by Drucker: "to stay in the same place you have to move faster". not a great phrase per se, but great in moments like these. No more team, twice as much work and still the same time to do it, cause you can't slow down. My case? I'll be honest, I've learned how to use 3 platforms i had no idea what they were about, such as ad servers, CMS, e-mail servers, all in the last 3 months or so, with only a day to learn each and get on to it as soon as possible, cause the site need updating, sponsors have to be uploaded, and everything is for....... yeap! yesterday!
There are days when it seems impossible, right? with all this situation going on who has time for innovation? who has time to take care of motivating people you are not sure you can keep on your team, people you have no idea if you'll have to fire tomorrow...
Today we are all expected to be octopuses, manage everything at the same time, multitasking has never been more important. Just remember to keep one of your tentacles on our usual subject!!!!
Here's the octopus theory:
Octopuses are flexible, they adapt to the environment, camouflage, change shapes and through ink, they endure and so should we!
We should all turn to innovation in times like these. Each moment you spend on innovation right now is an optimization of processes that will benefit you tomorrow. Let me make it clear with an example: tiny innovation as new ways of targeting you customers might lead to an optimization of advertising, which will mean a budget optimization and who wouldn't like that right now!???
At the same time you cannot slow down, do it and someone will catch up with you and everything you have worked so hard to achieve will be gone. Don't risk your current value to innovation. be an octopus, manage what you have and think about the future. About a year ago companies could afford someone to manage today and someone else to think about tomorrow. Those times are over. Right now we need to do both at the same time. Of course, no one can do both as fast as before, so yeah, maybe cut down on innovation, or better yet, take innovation to everyday tasks, see how you can optimize your time, talk to your peers they might know a better Way to get things done. Can't think of a way to optimize marketing or whatever you do? Spend five minutes every day questioning you actions.. no harm can come from that!
The trick and the hardest part is realizing early which ideas to ditch and which ones to pursue, which ones to apply and which ones to store in a box for later on. Spend some time with your thoughts, it's no time to be a robot and carry out everyday tasks as before, it's time to wake up, think and re-think every single thing, spend five more minutes, might mean slowing down for 5 minutes, but it might also mean speeding up 5 minutes from now on. 5 minutes on each task count! no one can deny it!
Find your inspiration and motivation in the fact that you still have a job and if you survive this one you'll probably end up in a much better place than before. Crisis is opportunity, don't waste it forgetting your goals.



